An independent screen against the actual directive text.
Green Claims Audit reads the environmental claims in your marketing and packaging and tells you which ones become illegal in the EU from 27 September 2026 — the specific rule each one breaks, and a compliant way to say it instead. It is a screening tool, not a law firm.
Built on Directive (EU) 2024/825, not on vibes.
The Empowering Consumers for the Green Transition Directive (ECGT, 2024/825) amends EU consumer-protection law and adds a hard blacklist of banned commercial practices around environmental claims. It is already law, and it applies from 27 September 2026.
This tool takes the copy you paste and matches it against a dictionary of the claim patterns the directive regulates — generic environmental claims, offset-based neutrality, self-made sustainability labels, and unsubstantiated or future-dated claims. Every flag is traced back to the provision it comes from: a blacklist entry in the amended Unfair Commercial Practices Directive, or the European Commission's guidance on how those provisions read. You get a claim-by-claim verdict and a rewrite, as a PDF.
Consumer brands selling into the EU.
The directive bites hardest on the everyday claims consumer brands put on packs and in campaigns. This tool is built for the teams that write and sign off that copy:
"Natural", "eco", "climate-neutral"
Grocery and beverage brands whose packs lean on environmental virtue words and neutrality claims.
"Clean", "planet-friendly"
Beauty and personal-care lines built on green positioning and in-house eco badges.
"Conscious", "responsible"
Apparel and footwear brands using sustainability capsules and self-made labels.
"Green", "biodegradable"
Cleaning, homecare and packaged-goods brands with claims that now need substantiation.
It's equally relevant to UK and other non-EU exporters — the directive applies to claims made to EU consumers, so if you sell into the EU directly or through EU retailers and marketplaces, your packs and product pages are in scope even if your business isn't in the EU.
Not affiliated with the EU or the Commission.
Green Claims Audit is an independent, privately operated tool. It is not affiliated with, authorised by, or endorsed by the European Union, the European Commission, or any national authority. We cite the directive and the Commission's own guidance so you can read the source yourself — see Sources — and we explain exactly how the screen works on the Methodology page.